Glossary · Customer service

CSAT: what it is and how to calculate customer satisfaction

Also known as: Customer satisfaction score

CSAT (customer satisfaction score) measures how a customer rates a specific interaction, such as a visit or a closed case, using the score they give right afterward.

How to calculate it CSAT = positive ratings ÷ ratings received × 100

How to calculate it

You ask “how would you rate the service you received?” on a short scale, often 1 to 5. The top scores count as positive: 4 and 5. With 200 responses and 160 positive ones, CSAT is 80%.

What it measures and what it does not

It measures how that interaction went. It does not measure loyalty: a customer can rate every visit highly and still leave because the price or the product does not work for them. That is what NPS is for.

When to ask

Right at closing, while the customer still remembers what happened. A survey that arrives a week later measures something else: what they remember of a service they have nearly forgotten.

The usual mistake

Looking only at the percentage. An 85% CSAT says little if you do not know who the other 15% are. Every low score is a case to handle: who helped them, what happened and what you do about that customer. And checked against reopened tickets, it tells you whether the problem was really solved.

Keep reading

Related terms

Customer service

NPS

Net Promoter Score

NPS (Net Promoter Score) measures how likely your customers are to recommend you, based on a single question scored from 0 to 10.

Support and service

Reopened ticket

Ticket reopen

A reopened ticket is a closed ticket that is opened again because the fix was incomplete or the problem has come back.

Sales and customers

Churn

Customer churn · churn rate

Churn is the loss of existing customers, usually because they do not renew their contract.

On the blog

See all 53 glossary terms

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