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Comparison · CRM
Salesforce is one of the most complete CRM platforms there is, with a huge ecosystem and products for sales, service and field work. attendo brings those pieces together in a single platform you configure without code.
What it does well
It is a global benchmark, and not by chance.
Where it ends
Salesforce’s power comes with a trade-off: each piece (sales, service, field work) is a product you license, configure and connect. Getting the most out of it usually takes an implementation project.
For a mid-sized company, that project can be out of reach, and the technician ends up working somewhere else.
attendo starts from the other side: the ticket, the work order, the opportunity and the service report are already the same case file, and whatever you change (fields, screens, flows) you configure without code.
Point by point
What each one includes, according to its public documentation as of September 2026. No red crosses: a dash means it does not include it or it is not its focus.
| Area | Salesforce | attendo |
|---|---|---|
| CRM and pipeline | yes: A benchmark | yes |
| Marketing | yes: Very complete | Email campaigns with sequences, prospecting, ad campaigns with their ROI and social media posting |
| Support and customer service | yes: In a separate product | yes: On the same record |
| Work orders and field technicians | yes: With Field Service | yes: On the same record |
| Profitability per customer with hours and materials | Custom-built | yes: Report included |
| App ecosystem | yes: Very broad | Connectors for the Spanish market and an open API |
| Onboarding | Implementation project | Configuration without code |
| AI | yes | yes: marIA, with the cost in plain sight and the provider you choose |
When to choose each one
We start with when Salesforce is the better choice. If that sounds like you, you can stop reading here.
If that is you, Salesforce is hard to match.
Both at once
If your group works with Salesforce, attendo can run the operations of a service area and talk to it through the API and webhooks. Each one does its part, with nothing typed twice.
How to migrate
Your customer base and the way you sell, with nothing rewritten by hand.
Accounts, contacts and opportunities.
Customers, contacts and contracts from Excel or CSV, and the opportunities into your pipeline.
Stages, close reasons, visibility profiles, custom fields and flows, without code.
Microsoft 365 or Google email and calendar, your ERP and, if part of the group stays on Salesforce, the API.
Frequently asked questions
No. Salesforce is a platform for building almost any process. attendo comes with day-to-day work already solved: the ticket, the work order, the opportunity and the service report are already the same document, and you adapt it without code.
Yes: document types, custom fields, screens by profile, checklists, flows and the design of printed documents, without code. Your configuration is kept when the platform is updated.
Yes, through the REST API and webhooks, so both can run side by side for as long as you need.
In the European Union, with a dedicated database for your company. attendo is a SaaS service: we run it in a European region of AWS, OVHcloud or Google Cloud. As a project, it can also run on-premise, on your own infrastructure.
Yes: accounts, contacts, contracts and opportunities, from Excel or CSV.
Keep reading
The attendo solution this comparison covers, and the ones that go with it.
CRM
Third-party product information based on their public documentation as of September 2026; the brands mentioned belong to their respective owners.
Request a demo
Tell us how you work with Salesforce today and we will show you attendo with your ticket types, your customers and your contracts. If you are better off staying where you are, we will tell you.
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