--- title: "B2B email marketing and prospecting in your CRM | attendo" description: "Email sequences, prospecting with a SWOT, Google, Meta and LinkedIn Ads with their ROI, social posting and LinkedIn Sales Navigator in your CRM." url: "https://attendo.me/en/modules/marketing-and-prospecting" lang: "en" --- # Every prospecting email, written for that company You describe what you sell, attendo finds companies that fit and marIA prepares a SWOT for each one. Campaigns go out with a different email for each company, and every lead lands in your CRM. - One-click unsubscribe, on by default - Scheduled campaigns - Your accounts and your sending provider ## Marketing and prospecting: what it does ### Email campaigns with sequences A five-step wizard, block-based templates and lists from Excel. Welcome, follow-up and re-engagement sequences, scheduled for the date you choose, with opens, clicks and bounces tracked. ### Multi-source prospecting It searches for target companies in up to six sources: AI, maps, company registries, B2B databases and LinkedIn. It imports them as leads without duplicates, with a monthly search budget. ### LinkedIn Sales Navigator Searches, invitations and messages from each sales rep’s LinkedIn account, through a third-party provider. With daily limits, pacing and a time window. marIA detects interest in replies and creates the lead. ### Ads and social media Connect Google Ads, Meta Ads (Facebook and Instagram) and LinkedIn Ads and see, by line of business, spend, impressions, clicks, CTR, CPC and ROI calculated from the opportunities won in the CRM. Conversions are sent back to the ad network automatically. You schedule posts for Facebook, Instagram, LinkedIn and X on a calendar, in each network’s format. And with your Google Tag Manager or Google Analytics 4 you measure your public pages and chatbots. ### Google reviews You invite all your customers equally to review you on your Google Business Profile, and your reviews reach attendo via API. On your website, a block shows verified reviews. ### Web tracking You see on their record which pages of your website a lead or customer visits. You know when they open the quote or document you sent them. And your customer follows their ticket or order on a page. ## Step by step ### Step 1 · You describe what you sell Your value proposition, your ideal customer and their objections. ### Step 2 · You search for companies Across several sources, and they come in as leads without duplicates, each with its SWOT. ### Step 3 · You launch the campaign By email or LinkedIn, with a different message for each company and on the date you schedule. ### Step 4 · You work the replies Interested leads reach the CRM, classified and scored, for the right sales rep. Your ad campaigns in one list, with the leads and conversions each one brings. ### marIA in Marketing and prospecting marIA generates each company’s SWOT, writes the prospecting email from it, suggests the content of your email campaigns and detects interest in LinkedIn replies. Every operation is logged with who ran it, the model and its cost. Spending has the monthly cap you set. ## It fits every area Industry solutions [attendo CRM](https://attendo.me/en/crm) [attendo Customer Service](https://attendo.me/en/customer-service) ### Industries that use it - [Energy and renewables](https://attendo.me/en/industries/energy-renewables): From lead to install, in one system - [Consulting and professional services](https://attendo.me/en/industries/professional-services): Proposals you send, track and get signed - [And any other business](https://attendo.me/en/industries): attendo can be set up for any line of business. See all industries ## Where it fits (and where it does not) - It is not an inbound marketing automation platform. If lead generation is your growth engine, a specialized tool fits better, and it connects to attendo via API. - Each channel runs on your accounts: your sending provider, your ad and social media accounts and your LinkedIn access. ## Modules that go hand in hand ### [Sales AI](https://attendo.me/en/modules/ai-crm) The AI in attendo CRM: clean, scored leads with a draft reply ### [Quote management and web quotes](https://attendo.me/en/modules/quotes-and-web-offers) Quotes with options that the customer opens, picks and accepts ### [Satisfaction surveys](https://attendo.me/en/modules/surveys) Ask for feedback on closing and turn a low score into work ### [Web chatbot](https://attendo.me/en/modules/web-chatbot) Answers with your documentation and hands off to a person as needed ## Glossary terms Sales and customers ### Sales pipeline Pipeline The sales pipeline is the set of open sales opportunities, organized by the stage each one is in. Sales and customers ### Churn Customer churn · churn rate Churn is the loss of existing customers, usually because they do not renew their contract. [See all 53 glossary terms](https://attendo.me/en/glossary) ## Frequently asked questions ### What do I send campaigns with? With your sending provider: SMTP, Amazon SES, Resend or SendGrid. Opens, clicks and bounces are tracked in the campaign. ### What about unsubscribes and GDPR? One-click unsubscribe is on by default, and the source of every piece of data is recorded. There are also suppression lists. ### How does it work with LinkedIn? With LinkedIn Sales Navigator, attendo automates searches, invitations and messages from each sales rep’s LinkedIn account. It does so through a third-party provider: it is not an official LinkedIn API. Each user first accepts a legal notice, and there are daily limits, pacing and a time window. The risk of restriction falls on that LinkedIn account. ### Can I see which campaigns bring in sales? Yes. The campaign dashboard matches Google Ads, Meta Ads and LinkedIn Ads spend against the opportunities won in the CRM and calculates the ROI of each one. You filter it by line of business. ### Can I post to social media from attendo? Yes. You write a post and schedule it for Facebook, Instagram, LinkedIn and X at once, in each network’s format: post, reel or story on Instagram, and post or PDF document on LinkedIn. Instagram reels and stories need an image or a video. ## Try it with your processes We will show it to you with your own document types and the way you work. If it is not a fit, we will tell you. - With your operation, not a generic demo - A real person from our team replies - No cold calls afterwards Would you rather talk first? - Phone [+34 910 053 530](tel:+34910053530) - Email [sales@attendo.me](mailto:sales@attendo.me) - Monday to Thursday 9:30 AM to 6:30 PM and Friday 9:30 AM to 2:30 PM (Spain time)