--- title: "Salesforce alternative without a custom project | attendo" description: "Salesforce can do almost anything, through products and projects. attendo brings sales, support and field work into one platform you configure without code." url: "https://attendo.me/en/comparisons/attendo-vs-salesforce" lang: "en" --- # attendo vs. Salesforce: which one fits you Salesforce is one of the most complete CRM platforms there is, with a huge ecosystem and products for sales, service and field work. attendo brings those pieces together in a single platform you configure without code. - What Salesforce does well - When Salesforce is the better fit - Reviewed in September 2026 In short **Salesforce.** Enterprise CRM platform Sweet spot Large organizations that want a platform for almost any process, with an implementation project and a huge ecosystem. Modular management platform Sweet spot Service companies that want sales, support, maintenance and field work on the same record, configured without code. Reviewed in September 2026 ## What Salesforce is good at It is a global benchmark, and not by chance. - One of the most mature CRM platforms on the market. - A very broad international ecosystem of apps and integrations. - Products for almost everything: sales, marketing, service and, with Field Service, field work. - It scales for large organizations with many teams and processes. - AI built in across its platform. ## Where it falls short Salesforce’s power comes with a trade-off: each piece (sales, service, field work) is a product you license, configure and connect. Getting the most out of it usually takes **an implementation project**. For a mid-sized company, that project can be out of reach, and the technician ends up working somewhere else. attendo starts from the other side: the ticket, the work order, the opportunity and the service report are already the same case file, and whatever you change (fields, screens, flows) you configure without code. ## Salesforce and attendo, point by point What each one includes, according to its public documentation as of September 2026. No red crosses: a dash means it does not include it or it is not its focus. Point-by-point comparison of Salesforce and attendo | Area | Salesforce | attendo | | --- | --- | --- | | CRM and pipeline | yes: A benchmark | yes | | Marketing | yes: Very complete | Email campaigns with sequences, prospecting, ad campaigns with their ROI and social media posting | | Support and customer service | yes: In a separate product | yes: On the same record | | Work orders and field technicians | yes: With Field Service | yes: On the same record | | Profitability per customer with hours and materials | Custom-built | yes: Report included | | App ecosystem | yes: Very broad | Connectors for the Spanish market and an open API | | Onboarding | Implementation project | Configuration without code | | AI | yes | yes: marIA, with the cost in plain sight and the provider you choose | ## The part other comparisons skip We start with when Salesforce is the better choice. If that sounds like you, you can stop reading here. ### When to choose Salesforce - You are a large organization with the team and project budget to implement and maintain it. - You need specific integrations from its ecosystem. - Your group already uses it and the priority is a single corporate standard. If that is you, Salesforce is hard to match. ### When to choose attendo - When you want sales, support, operations and field work on the same record, without a custom project. - When you want to configure fields, screens and flows without code. - When you need connectors for the Spanish market: Holded, Odoo, SAP Business One and Business Central. - When you want to control the cost of AI and choose its provider. ### Running side by side is also an option If your group works with Salesforce, attendo can run the operations of a service area and talk to it through the API and webhooks. Each one does its part, with nothing typed twice. ## How to move from Salesforce to attendo Your customer base and the way you sell, with nothing rewritten by hand. ### Step 1 · You export from Salesforce Accounts, contacts and opportunities. ### Step 2 · We import your customer base Customers, contacts and contracts from Excel or CSV, and the opportunities into your pipeline. ### Step 3 · We configure your processes Stages, close reasons, visibility profiles, custom fields and flows, without code. ### Step 4 · You connect your environment Microsoft 365 or Google email and calendar, your ERP and, if part of the group stays on Salesforce, the API. ## Frequently asked questions ### Is attendo a smaller Salesforce? No. Salesforce is a platform for building almost any process. attendo comes with day-to-day work already solved: the ticket, the work order, the opportunity and the service report are already the same document, and you adapt it without code. ### Can I adapt attendo to my processes? Yes: document types, custom fields, screens by profile, checklists, flows and the design of printed documents, without code. Your configuration is kept when the platform is updated. ### Does it connect with Salesforce? Yes, through the REST API and webhooks, so both can run side by side for as long as you need. ### Where is the data stored? In the European Union, with a dedicated database for your company. attendo is a SaaS service: we run it in a European region of AWS, OVHcloud or Google Cloud. As a project, it can also run on-premise, on your own infrastructure. ### Can I import my customer base? Yes: accounts, contacts, contracts and opportunities, from Excel or CSV. ## attendo CRM in detail The attendo solution this comparison covers, and the ones that go with it. - [attendo CRM](https://attendo.me/en/crm): Customers, contracts and real profitability - [Customization](https://attendo.me/en/customization): Your fields, your screens, your vocabulary - [Integrations](https://attendo.me/en/integrations): Your ERP, Microsoft 365 and an open API ## Other comparisons ### [attendo vs. HubSpot](https://attendo.me/en/comparisons/attendo-vs-hubspot) A top-tier CRM and marketing platform. attendo also knows what it costs you to serve each customer. [See all comparisons](https://attendo.me/en/comparisons) Third-party product information based on their public documentation as of September 2026; the brands mentioned belong to their respective owners. ## Compare it with your own operation Tell us how you work with Salesforce today and we will show you attendo with your ticket types, your customers and your contracts. If you are better off staying where you are, we will tell you. - With your operation, not a generic demo - A real person from our team replies - No cold calls afterwards Would you rather talk first? - Phone [+34 910 053 530](tel:+34910053530) - Email [sales@attendo.me](mailto:sales@attendo.me) - Monday to Thursday 9:30 AM to 6:30 PM and Friday 9:30 AM to 2:30 PM (Spain time)